The Importance of Clean Writing During Tax Season

Tax preparers and accountants -- with another busy tax season on the horizon, are you certain your business is ready to attract and add new clients?

We understand that, by nature, your focus is primarily set on numbers. But when you're trying to attract new business ahead of income-tax season or working to win over a referral from one of your current clients, the way you write becomes almost as important as how you navigate tax forms and codes. It doesn't matter how proficient you are with tax prep if your business writing demonstrates a lack of professionalism and attention to detail.

Clients who detect potential red flags in your business writing will look elsewhere rather than risk red flags on their tax returns.

Take this website entry, for example:

We have been recognized as one of the top financial consultants in the region and look forward to providing you with a wide range of services to help you thrive and grow. Whether you need guidance with tax preparation, small-business consulting or investment advise, we are here to offer our assistance. If you'd like to learn more about our tax-prep and financial services, schedule a free consolation with a member of our team!

Simple mistakes like advise instead of advice and consolation instead of consultation can quickly discourage prospective clients and send them to another highly qualified tax expert in your area. (It should also be noted that there is a website template in use among many accounting firms that features the misspelled "Free Consulation" in a prominent banner.)

PJC Editing is currently working with tax specialists to ensure the writing on their websites and marketing material is clean, professional and mistake-free ahead of tax season. Reach out today to make sure your business writing properly represents the hard work and dedication to detail you put into your practice.